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Friday, March 5, 2010

Asda to cut price of IVF drugs by £800

Friday, March 5, 2010
Asda to cut price of IVF drugs by 800The supermarket chain said it would charge £1,171.41 for the hormones to accompany one treatment cycle, saving couples up to £820.

It said the decision to sell the drugs without making a profit was part of a move to establish itself as the most competitive pharmacy in Britain.

The move was welcomed by fertility support groups, who complained that the availability of IVF treatment on the NHS was a postcode lottery.

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